Effective Date: This policy was last updated on 6 January 2023.
Information about us
We are regulated (as relevant) by the Privacy Act 1988 (Cth) (Privacy Act) containing the Australian Privacy Principles and the Spam Act 2003 (Cth).
Collection of Your Personal Information
“Personal Information” means any information about an identified individua, or an individual who is reasonably identifiable. It does not include information which you cannot link to a specific person, such as Aggregated Information, as described below. Your Personal Information is therefore information about and linked to you.
We may collect, use, store and transfer different kinds of your Personal Information, which could include:
We also collect, use and transfer Aggregated Information such as statistical or demographic information. Aggregated Information may be derived from your Personal Information but is not Personal Information because it does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Information to find out how many users access a specific website feature.
If we combine or connect Aggregated Information with your Personal Information so that it can directly or indirectly identify you, we treat the combined data as Personal Information and will process it as set out in this Policy.
We may collect some items of Sensitive Personal Information (which could include information about your race or ethnicity, religious or philosophical beliefs, sexual orientation, political opinions, information about your health or biometric data) but will only do so where this is provided to us by you (or is provided to us with your consent) or we believe it is necessary to fulfil our legal obligations or in connection with issues relating to our products or for some other reason that we will advise you of when we request your consent to collect the information.
How Your Personal Information is Collected
We use various methods to collect your personal information, including:
When you contact us by phone, email or social media we may keep a record of that communication.
How We Use or Disclose Your Personal Information
We collect, use and disclose your Personal Information for a range of purposes where lawfully permitted. Most commonly, we will use your Personal Information for the following purposes:
Generally, we do not rely on consent as a legal basis for processing your Personal Information although we will obtain your consent before:
You have the right to withdraw consent to marketing at any time by contacting our Privacy Team at PrivacyAU@kraftheinz.com
We may use your Personal Information for or in connection with the following purposes:
1. Where necessary to establish and perform your agreement with us, such as where you buy products directly from us;
2. Where necessary to comply with a legal obligation;
3. Where it is necessary for our legitimate interests in connection with the purposes listed below, and where our interests are not overridden by your information privacy protection rights:
Please note that these where a supplier’s countries’ laws may not provide the same privacy protections as Australian law, we ensure those suppliers are contractually required to protect your Personal Information in accordance with the Privacy Act. If you would like more information about our suppliers, please email us at PrivacyAU@kraftheinz.com.
Advertising and Promotional Offers from Us
We may use your Identity and Contact, Technical, Usage and Profile Data, including Identity, Contact and Profile Information we have received from data brokers and/or aggregators such as LiveRamp which have operations in a number of countries including the United States and United Kingdom to form a view on what we think you may want or need, or what kinds of products and services may be of interest to you. Combining information from multiple sources in this way is commonly known as “enriching data” or “profile building”. This is how we decide which products, services and offers to include in marketing messages we send. This process may involve automated decision-making to determine which marketing messages will be most meaningful to you. If you would not like us to use information from data brokers and/or aggregators to enrich the information, we have collected from you or if you would like to object to automated decision-making, please contact the Data Privacy Team atPrivacyAU@kraftheinz.com.
We will not use Sensitive Personal Information in building a profile about you unless you give us your consent to do so.
You can ask us to stop sending you email marketing messages at any time by clicking on the “unsubscribe” link within the message or by contacting the Data Privacy Team atPrivacyAU@kraftheinz.com.
We may also use your Identity, Technical, Usage, and Profile Data to help us understand the types of products and services that might be of interest to other consumers like you. To do this, we partner with digital media companies such as Meta, or digital media buying platforms such as The Trade Desk, to identify and deliver marketing messages to audiences of their consumers who share your characteristics, which are known as “lookalike audiences.” We will not use any Sensitive Personal Information we collect from you to create lookalike audiences unless you give us your consent to do so. Delivering advertising to you through lookalike audiences involves the use of automated decision-making to build the lookalike audiences and deliver marketing messages to them. If you would like to object to our use of automated decision-making, please contact the Data Privacy Team at PrivacyAU@kraftheinz.com.
Unsolicited Personal Information
If within a reasonable time, we determine that the unsolicited Personal Information received by us is not reasonably necessary for one or more of our functions or activities or where it is it collected by unlawful and unfair means or without your consent, we will destroy or de-identify your Personal Information as soon as is practicable, but only if it is lawful and reasonable to do so and if the information is not contained in a government record.
Security of Your Personal Information
We take reasonable steps to protect your Personal Information from misuse, interference and loss and from unauthorised access, modification or disclosure. We do this by means of various physical and electronic security measures, including restricting physical access to our offices and implementing several technological and security policies and procedures.
We are required by law to retain various types of records for different periods, depending on their contents.
We will therefore keep Personal Information for as long as we reasonably consider we may need to in connection with those obligations.
Where we no longer require your Personal Information for the purpose for which this information was collected, we will take all steps reasonable in the circumstances to destroy the information.
Use of Your Personal Information for Direct Marketing
We only use or disclose your Personal Information for direct marketing purposes (that is, to communicate with you directly to promote our goods and services which may include communications with you on other social media platforms such as Instagram and Facebook) when we have your permission to do so, or where you have a reasonable expectation that your Personal Information will be used for this purpose and where you have not opted out from Us contacting you.
If you decide you would not like to receive email marketing messages from Us, you can unsubscribe by clicking the “unsubscribe” link in Our email or if you would not like to receive other types of advertising you can unsubscribe when managing your subscription preferences when logged into your account or by sending Us an email at PrivacyAU@kraftheinz.com.
Access to Your Personal Information
You may request details of the Personal Information we hold about you be deleted or for it to be corrected, edited or have its processing restricted by writing to us. We will respond to your request within a reasonable period of time and give you access to the information in the manner requested by you if it is reasonable and practicable to do so.
If in the unlikely event that we deny you access to any Personal Information following an access request or provide you with access not in the manner requested by you, we will give you a written notice that will set out the reasons for the denial and the mechanisms available to you to complain about our refusal.
Where your consent has already been provided, you may withdraw consent to our use of your Personal Information at any time by notifying us at PrivacyAU@kraftheinz.com. We will respond to your request within a reasonable period of time.
We will take all reasonable steps to ensure that your Personal Information that is in our possession is accurate, up-to-date and complete. If you are aware that any of your Personal Information is inaccurate, incomplete or out of date, please inform us so that we can update our records.
Information About Our Complaints Resolution Process
If you have a concern or complaint about the way we collect, store or handle your Personal Information please contact us via PrivacyAU@kraftheinz.comso that we may investigate.
You can also contact The Office of the Australian Information Commissioner (OAIC) (http://www.oaic.gov.au), but we appreciate the opportunity to resolve your concern with you directly by contacting the Data Privacy Team.
Sale of Goods ANZ
The Terms and Conditions for Sale of Goods in ANZ can be foundHere.
If you have any concerns or enquiries about how we deal with your Personal Information, you should contact us:Data Privacy TeamGolden Circle LimitedBy email: PrivacyAU@kraftheinz.comLevel 27, 2 Southbank BoulevardSouthbank, VIC 3006 Australia